At the AMF Board Meeting on the 10 of June 2019, the Directors reached agreement to apply a CPI increase for AMF Membership fees for 2019/2020 on the R320 charged for the 2018/2019 Fees. Fees for 2019/2020 will therefore be R340 per head. This will enable the AMF to cover all costs for the coming financial year.

Membership fees are based on Agency head counts, based on the rules below:

  • Only media employed staff. Admin staff etc. should be excluded.
  • Media staff either employed on contract that exclusively (or to the best of your knowledge anyway) work for your group. Contractors who work for several agencies will apply separately.
  • Include digital/ social media staff.
  • Please include all regional divisions i.e. combined for Johannesburg, Cape Town & Durban, etc.

Please note that the Advertising Media Forum (Association incorporated under section 21 – “AMF”) is an association not for gain and is not registered for Value Added Tax. The company registration number is 2002/028336/08.

Membership acceptance will be determined based on the membership criteria detailed in the Articles on Association. Please email Karen Phelan at for an application form which requires completion.

Kindly ensure that the form is completed by an individual within the company who is empowered to make this financial commitment.