Project Mentor

On Wednesday the 31st of August 2022 the Advertising Media Forum hosted the first-ever “Project Mentor” skills-sharing and networking workshop for young minds across the media industry.

Hosted at the TBWA/ Hunt Lascaris building in Sandton, more than 55 enthusiastic and like-minded young media professionals from across agencies and the industry joined a five-session-filled day as our speakers shared and empowered them with skills and career learnings. The free-to-attend workshop – the first of many – is part of our commitment to upskilling and connecting the next generation of media strategists, buyers,
and planners.

The first event held in Johannesburg, was open to interns, graduates, and junior positions in the fields of media. The project aims to provide these young minds with opportunities to learn and grow while interacting with professionals to strengthen the media fraternity.

The workshop was filled with panel discussions by industry heavyweights, skills-sharing and training sessions by experts in emotional and physical wellbeing and EQ and leadership. In addition, we closed out the day with an inspirational talk on personal branding from media personality, Msizi James.

The feedback from all young minds that attended was overwhelmingly positive – and for many it was their first official “industry” event having started their careers during the pandemic. All delegates were engaged and filled with passion and excitement for the industry and their careers. They found the sessions informative and impactful with all guests enjoying
the ability to network and connect with peers from across agencies and the industry.

We hope that in hosting these networking and skills sharing workshops we can provide a launch pad that creates a tighter, more engaged, and well-connected industry driven by peers to build long-standing relationships based on knowledge and insight sharing to strengthen the media landscape.

Keep a lookout for more information on future “Project Mentor’ workshops. with the next planned for 2023.

Koo Govender
Chairperson of the Advertising Media Forum