“In our first issue of The Media in 2026, we press forward, with media professionals sharing their perspectives on what matters now. Key concerns include media investment still anchored in outdated metrics like impressions, a thinning leadership pipeline and whether South Africa is equipped to meet growing demand for upskilling in evidence-based marketing and AI. Yet, despite it all, there is resolve. Whatever the challenges, the sector enters 2026 with intent and a determination to find solutions. Our thanks to the Advertising Media Forum for partnering with The Media to distribute this issue to its members.”… read more