The cost of data
We know that the threat of cookies being removed completely has been a threat for quite some time. And while it may seem like a cause for celebration for advertisers, it should be a time for deep introspection and strategising
AMF 2024 Industry Update Event
On the 3rd of October 2024, the AMF held its first inaugural event aimed at bringing media owners and agency partners alike
Independent media agencies must box smartly in a competitive world
By its nature, the South African media landscape is cut throat.
The Scary Five Letter Word
There is no word in the English language that causes greater spikes in excitement, nerves, exhilaration, elation
The Impact of Google’s Cookie U-Turn
The advertising industry has certainly grown over the past two decades